INTRODUCING: THE AMREZY PALETTE

The limited-edition Amrezy Palette boasts 16 all-new, all-Amrezy shades. Filled with classic nudes, playful rosy tones, and seductive smoky hues, theses mattes, metallics, and glitter finishes form a versatile palette capable of taking y'all from go-to daytime to ultra-glamour.

This palette marks the third collaboration with Amra, the offset of which launched manner back in 2014 — before influencer collaborations were even commonplace. The success of that initial palette was incredible for several reasons, namely establishing ABH as more the Originators of Brows and paving the fashion for the brand to exist known for color as well. The 2d collab launched in February 2018, a champagne aureate highlighter that created vivid polish and soon became a viral phenomenon.

Encapsulating her intensity and her charm, this tertiary collaboration is the next affiliate in bringing the unmistakeable glammed personal mode of Amrezy to life.

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BEHIND THE SHADES

"I wanted to make a palette that had every shade you would need for any mood, any occasion. It comes with your everyday neutrals, your pinks for when you're feeling flirty, and your smoky shades to kick things up a notch. This one palette is my new go-to for creating any expect I can dream upwards."

— Amrezy

Amrezy took to her Instagram stories to chat through the new palette, noting the importance of including rich, blendable neutrals for creating perfect creases (warm orange-brown New Yawker, cooler browns OG and 1998, and plummy Yugo), plus an intense, pigmented black (BK) to add dimension along lash lines.

Amra besides shared that the bold mulberry pink Semsa is named afterward her mother, and was created to coordinate perfectly with the palette's metallic pinky hues like Rezy, Barb, Anastasia, and Waisted.

"The names are all personal to Amra, equally always. She represents New York always, her roots (Montenegro), and the people in her life she loves. Yous may think I am missing from the proper noun lineup, but we take a code language in in that location twice. 'Cupcake' is what I call Amra and 'Gorgina' is what she calls me, a play on Norvina. I fifty-fifty named one of our lashes that and, surprise, information technology's my favorite style." —Norvina

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PRESSED GLITTER APPLICATION

"@Amrezy wanted lots of sparkle. Her keyword during development was BARBIE" —Norvina

The Amrezy Palette debuts an heady, all-new pressed glitter formula in shades Litty and Gemini. For best results, apply pressed glitter shades using Glitter Adhesive. Using Glitter Adhesive's castor applicator, employ a sheer layer direct onto the pare. So, load glitter onto a flat synthetic brush and quickly printing glitter into the adhesive until desired intensity is achieved.

If you don't accept Glitter Agglutinative: Lightly pick upwards glitter using a flat constructed brush and spritz the brush with Dewy Prepare Setting Spray before applying. Then, apply using pressing motions until desired intensity is achieved.

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PRO TIPS:

• Light pressure is required when picking up pressed glitter shades.

• For self-application, you tin apply the pressed glitter with your fingertips using a pressing motion.