How Makeup Was Made In The 50s How Makeup Was Made In The 40s
Here's our look at women's 1950s makeup. Following on from the '40s wartime thrift, the '50s was a time of growth and prosperity. Many economies around the world blossomed and grew. The end of rationing opened up the way for new products and consumers had more spending coin available. New makeup products and colours appeared, and the luxury cosmetics market took off.
Influences on Women's 1950s Makeup
Film Stars
The stars of the silver screen connected with their strong influence on the masses and impact on styles.
Leading ladies include Grace Kelly, Audrey Hepburn, Marilyn Monroe, Dorothy Dandridge, Doris 24-hour interval, and Elizabeth Taylor. Additionally, Betty Grable and swimmer Esther Williams were influential as two of the biggest box office draws of the 1950s.
Television
Television broadcasts had resumed in the UK aftertotal pause during WWII.
Past the early 1950s, about of the land could now selection up a TV signal, cheers to a post-war effort to increase betoken coverage. Along with Queen Elizabeth'south coronation in 1953, it resulted in a sharp increase in TV ownership during the 1950s.
Watching Tv set was fast becoming a pop pastime for all the family – and the variety of shows brought new ideas and influence to the masses. In add-on, early 1950s Tv was predominantly alive – and some adverts were no different!
Makeup Brands & New Products
Wartime restrictions had meant that many products were not bachelor. Now that rationing was over, the cosmetic market bloomed. Moreover, products were of better quality, and new colours became available.
Theluxury cosmetic market took off, led by fierce opponentsHelena Rubinstein andElizabeth Arden. Non only did they sell makeup, but they besides had a vast range of skincare preparations with exotic and expensively-priced ingredients.
Max Factor was still the leading make for invention. They made products everyday women wanted to use, inspired by the actresses who wore Max Factor on and off the screen. For example, in 1953, Max Factor introducedCreme Puff – the first all-in-ane base and pulverization. They as well launched the first retail concealer in 1954, a flesh-coloured stick calledErace.
In 1952,Boots relaunched its No. 7 range, which had almost disappeared during the war. Hollywood influenced its black and gilt packaging.
Avon came calling circular at people's homes to demonstrate and sell their cosmetic products.
The Teenager
The "teenager" emerged as an independently recognised consumer grouping with spending power afterwards Globe War Ii.Young people now had disposable income – be it through jobs or their weekly allowance. Later on, this income was spent on whatever they liked.
Of class, the cosmetic brands recognised this and set about getting some of that money. They marketed to this new consumer group with glee. For instance, skincare products aimed at "teenage problems" similar acne became more common.
A teenage girl wearing some makeup became more adequate during the '50s, potentially a right of passage into womanhood. Teen girls mainly stuck to the basics like lipstick and blast varnish, rather than wearing a total confront of makeup.
Women'south Archetype 1950s Makeup
The archetype 1950s makeup expect consisted of red lipstick, with obviously made-up yet elegant eyes. It was essential to emphasise eyes while retaining a natural glamour.
Eyeliner and mascara created the definition of the optics. Eyeshadow was elementary, with only one colour worn. Brows were arched and pencilled in to ascertain the eyes.Rouge was worn sparingly, a mere hint to add a soft warmth to the confront, and is not the main feature of 1950s makeup.
1950s Makeup Elements
Foundation
Women would always clothing foundation colour-matched to the natural skin tone as much as possible, rather than trying to look tanned or stake.
1950s foundations tended to be slightly warm in colour, with a pink or peach base of operations. They came in liquid, cream and cake formulations.
Pan-Block, the Max Factor staple, was as popular as ever in the 1950s, selling tens of millions throughout the decade. Also, the 1953 introduction of Creme Puff was very successful, offering women an like shooting fish in a barrel fashion to utilize foundation and pulverisation all in one go.
Pulverisation
Powder was used to ready the foundation and to proceed shine at bay. It was pressed all over the face up with a powder puff. A face powder brush or cotton pad would brush away the excess.
Eyeshadow
Eyeshadow came in various matt colours, including shades of grey, brown, blueish, green, and violet. Past the late 1950s, a shimmering lustre could be created by adding guanine, which came from fish scales and guano.
The application was minimal and, by and large, ane color but was used on the upper eyelid. It was applied with the pinkie and blended out to create a winged look. The colour was faded towards the brow.
Eyeliner
A black line forth the upper lash line with a fiddling outward motion-picture show was the fashionable fifties wait throughout the decade.
The doe-eyed look started in the tardily1940s and continued into the early 1950s. It saw eyeliner used around the whole eye. By the mid-1950s, this had turned more into a cat-middle , with its outward moving-picture show on the upper lash line. The motion picture varied from long and extended to "only at that place" – it all depended on the wearer.
Equally emphasising the eyes was back in manner, eyeliner pencils were now available in more colours. It included the basic blacks, browns and greys. Additionally, fashionable colours like blues, greens and purples were available.
Mascara
Block mascara was however used and needed activating with a little warm water. However, well-nigh women would just spit onto the cake and mix with the small brush to create a liquid paste. There was besides cream mascara in a squeezy tube that came in a modest handbag with an application castor.
Cream mascara with an internal wand brush first appeared in the 1950s. Both Helena Rubinstein and Max Factor laid claim to being the creator of this new method of application. Either mode, it was the start of the wands ascent to popularity.
Mascara came mainly in two colours, namely black and brown. Nevertheless, more adventurous colours were also fabricated, like navy blue, emerald greenish, gray, pistachio, and violet.
Eyebrows
Eyebrows were arched, with brow pencil filling in and defining the shape. Furthermore, the pencil could extend the brow's length.
The stylish 1950s brow consisted of a strong arch and a decent thickness that tapered out at the ends. The thickness varied from medium to very thick, but skinny brows were no longer fashionable
Lipstick
Lips were a stiff feature of 1950s makeup, with a red shade being the predominant lipstick colour option. Even then, red lipstick came in many shades, from the deeper blue-based colours through to lighter orange-based ones. Also worn were pink and coral colours . Towards the end of the decade, beige lipstick started to grow in popularity and this continued into the 1960s.
Lipstick was applied to the natural oral cavity shape, rather than drawing a particular shape as seen in the previous three decades. As products were matte, a sheen could be added with a lip pomade production or Vaseline.
American chemist Hazel Bishop invented No-Smear Lipstick – a long-lasting lipstick commencement introduced to consumers in 1950. Sales were zilch short of phenomenal, from a mere $50k in 1950 to over $x million in 1953.
Rouge
Rouge was used sparingly and is not a prominent feature of 1950s makeup. It came in the colours of soft pinks, reds and corals.
To warm up the face and add together a soft glow, rouge was applied effectually the temples and forehead. It was too used to contour the face up. For instance, an oval face was considered to exist the perfect face shape, and so rouge was used to help the face up announced as oval every bit possible.
Cream and liquid rouge was practical after foundation merely before pulverization. Whereas pulverisation rouge would be practical after the face pulverisation.
Boom Smoothen
Manufacturers co-ordinated their nail enamel colours with their lipsticks. Therefore, reds, pinks and corals were popular nail colours.
Find Out More than
- Vintage 1950s Makeup Colour Charts & Brochures.
- Women's 1950s Hairstyles: An Overview – a look at vintage 1950s hairstyles for women.
- Pilus and Beauty Adverts from the 1950s.
- Read more about the 1950s at Wikipedia.
Sources:
Corson, R. (2004).Fashions in Makeup: From Ancient to Modern Times.Peter Owen.
Peiss, Thousand. (2011).Hope In A Jar: The Making of America'southward Beauty Culture. Kickoff University of Pennsylvania.
Sherrow V. (2001).For Appearances' Sake: The Historical Encyclopedia of Expert Looks, Beauty and Training. Greenwood.
Source: https://hair-and-makeup-artist.com/womens-1950s-makeup/
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